![]() Snapchat opens to the camera, Spiegel said. ![]() While Snapchat Stories may be the feature that brings the company the revenue model it needs to validate its $16 billion valuation, and while the ephemeral messaging feature may be what initially attracted the hordes of millennials sending digital ephemera to each other billions of times a day, Spiegel says that the camera itself remains Snapchat’s unifying feature. “What was envisioned at the time as an ephemeral profile - this is who I am right now - has become a lot more… To watch the evolution of Stories into more of a broadcasting platform away from just a profile-based concept where it started is very exciting.” The runaway success of Stories, Snapchat’s video and photo watching tool, even caught Spiegel by surprise. Speaking at Columbia University’s #StartupColumbia event on Friday, Spiegel ran through a number of the defining features of the company that now accounts for more than 10 billion video views on various mobile devices. ![]() According to its cofounder and CEO Snapchat is mainly “a camera company”ĭespite all of its new bells and whistles… and the billions of videos, ads, and effects that have been added to the service, Snapchat chief executive Evan Spiegel still thinks of the new media juggernaut he’s created as “a camera company”.
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